BH26 · 01 / 11
★THE ANGLE
The U.S. play,
staged on
Canadian soil.
American audience. American talent. American distribution. On a Canadian rate card.
62%
AGED 18–34 (STAGECOACH: ~40%)
900K+
DIGITAL AUDIENCE
3.2%
ENGAGEMENT, ~5× INDUSTRY
23 U.S. STATES · 87M+ DIGITAL REACH · DIRECT FROM 8 U.S. HUBS
BH26 · 02 / 11
★THE BILL
Three nights. Six headliners.
80%+ U.S. TALENT · 70M+ ARTIST REACH
FRIDAY
08.07
Jonas Brothers · Russell Dickerson
SATURDAY
08.08
The Chicks · Jessie Murph
SUNDAY
08.09
Rascal Flatts · Tucker Wetmore
// LARGEST COUNTRY FESTIVAL IN NORTH AMERICA — OUTSIDE STAGECOACH. THE YOUNGEST, TOO.
FESTIVALWEEKEND18–34
Stagecoach — CA~240,000~40%
Boots and Hearts — ON120,000+62%
Country Thunder — WI~100,000—
Watershed — WA~75,000—
Publicly reported weekend estimates.
BH26 · 03 / 11
★ THE RECEIPTS · EARNED MEDIA LEDGER · FY2025
NO PAID PLACEMENT
Earned, not bought.
EARNED MEDIA VALUE $17.2M
TOTAL ANNUAL REACH 1.71B
EARNED IMPRESSIONS 225M
ARTICLES & MENTIONS 8,000+
PAID PLACEMENT $0
FILED IN  Billboard    Variety    Rolling Stone    People
★ THE COMPANY WE KEEP
13/15
U.S. / GLOBAL PARTNER FOOTPRINT
70M+
U.S. FANBASE · 2026 ROSTER
120K+
ATTENDANCE
$17.2M
EARNED MEDIA
62%
AGED 18–34
1.71B
TOTAL REACH
8,000+
ARTICLES
80%+
U.S. HEADLINERS
BH26 · 04 / 11
★THE MENU
Three ways in.
Fixed deliverables · all pricing USD.
Pick the lane and we move.
01 / ON-SITE · TURNKEY
The Footprint
Your brand on the festival floor — built, managed & struck by our team.
FROM   $35K   ALL-IN
02 / ZERO BUILD · THE ROOM
★ The Prebuilt Suite
For your guestlist — we brand it, you fill it. The suite exists.
FROM   $55K   ALL-IN
03 / SHIP PRODUCT · THE EASY-IN
The Gifting Lounge
Ship your product; we do the rest — headliners + 100–120 creators.
FROM   $15K   + PRODUCT
BH26 · 05 / 11
01
DOOR 01 · ON-SITE
The Footprint
Your brand on the festival floor.
A1 / FOUNDATION $35K
FOREntry partners testing the property.
  • ★10×10 branded tent — installed, managed & struck by our team
  • ★1 Story on B&H owned channels
  • ★Live raw drop: 6 clips + 8 stills · 90-day license
  • ★4 weekend passes
On the floor and in the content library at the lowest entry point.
★ FEATURED
A2 / FEATURED $65K
FORBrands that want presence and distribution.
  • ★Premium placement · wrapped rental build — installed, managed & struck
  • ★Dedicated push + email to the 900K fan database
  • ★1 post + 2 Stories on B&H owned channels
  • ★Live raw drop: 10 clips + 15 stills · perpetual + 12-mo paid
  • ★8 weekend + 2 VIP passes
The workhorse activation.
HAVE YOUR OWN BUILD? SPACE-ONLY: A1 $25K · A2 $50K · PREMIUM SKIN BUILD $75K ALL-IN · CUSTOM ON REQUEST, SUBJECT TO THE PRODUCTION WINDOW.
BH26 · 06 / 11
02
DOOR 02 · ZERO BUILD
The Prebuilt Suite
For your guestlist — we brand it, you fill it. The suite exists.
STANDARD BRAND SUITE $55K
FORBrands that want the room and the reach.
  • ★Full brand takeover of a private main-stage suite — your identity, floor to roof
  • ★Your guestlist: 20 VIP + 10 parking per day, all weekend
  • ★Content module: 10 clips + 15 stills · 1 post + 2 Stories · perpetual + 12-mo
  • ★Light product seeding in the lounge — placement only
  • ★Covered, furnished · security + dedicated servers
Your guests are the activation.
★ FEATURED
THE DOUBLE $75K
FORBrands taking over the room.
  • ★510 sq ft — twice the standard footprint
  • ★Up to 45 guests per day
  • ★Everything in the Standard Brand Suite, at scale
The biggest room above the main stage.
+ HOSPITALITY PROGRAM $15K — CURATED BAR + BITES, DEDICATED STAFF · OVERAGE AT COST +15%, POST-FESTIVAL · CUSTOM DÉCOR QUOTED ON DIRECTION · SINGLE-DAY + CUSTOM ONE-TO-ONE · SUBJECT TO 2026 SUITE INVENTORY.
BH26 · 07 / 11
03
DOOR 03 · THE EASY-IN
The Gifting Lounge
Ship your product; we do the rest.
B1 / SEEDING $15K + PRODUCT
FORProduct brands that want talent reach, not a booth.
  • ★Ship ~120 units — we handle the rest
  • ★Placed in the gifting lounge: headliners + 100–120 creators across three days
  • ★Dedicated capture: 4 stills + 2 clips of your product in the room · 90-day license
  • ★2 weekend passes
Everyone in the room touches your product.
★ FEATURED
B2 / CURATED $25K + PRODUCT
FORBrands that want named hands.
  • ★Everything in Seeding, plus:
  • ★Hand-delivered gifting — all six headliner green rooms + 10 macro creators, curated to your brief, approved at signing
  • ★Delivery documented — our capture, never promised posts
  • ★Hero placement in the room
  • ★Content module: 1 post + 2 Stories · 10 clips + 15 stills · perpetual + 12-mo
  • ★4 weekend passes
Seeding fills the room; Curated puts it in named hands.
ORGANIC GIFTING STAYS ORGANIC — GUARANTEED POSTING LIVES ON THE TALENT RAIL · ONE PAGE, ONE INVOICE, PRODUCED END TO END BY THE FESTIVAL.
BH26 · 08 / 11
★THE RAIL · STACKS ON ANY DOOR
Add talent to any deal.
All-in — talent fees, contracting, management, and the brand-safety workflow.
T1 / 3 MICRO CREATORS +$25K
  • ★2 in-feed + 6 Stories each, posted on their handles
  • ★Roster curated to your brief — confirmed at signing
T2 / 1 MACRO CREATOR +$50K
  • ★2 in-feed + 4 Stories, on their handles
  • ★Add-on only · 48-hour pre-approval
★ MARQUEE
T3 / MARQUEE from +$75K
  • ★Pre-cleared celebrity or crossover talent, on request
  • ★Festival-window rates
CUSTOM ANCHOR · HEADLINER INTEGRATION
Jonas Brothers pre-cleared · trail-format integration, multi-talent pairings, pre-festival shoots, cross-channel exclusivity · scoped one-to-one.
from $150K
TALENT POSTS LIVE ON CREATOR HANDLES · 48-HOUR PRE-APPROVAL WORKFLOW · ONE PAGE, ONE INVOICE.
BH26 · 09 / 11
★STRAIGHT ANSWERS
Questions, answered.
01 Why fund a Canadian festival for a U.S. brand?
You're funding a U.S. talent and content partnership, produced during the festival window and distributed to U.S. audiences. The Canadian rate card is what makes the economics work — the relationship and its reach are American.
02 How does this deliver U.S. consumer value?
Content is contractually structured for U.S. distribution. Organic, brand-tagged media lives on the talent's social channels, so their existing U.S. audience receives the message regardless of where it was captured.
03 What does the spend actually cover?
Talent fees, content rights, and the deliverable scope — not the festival build, signage, staffing, or product. Your investment funds the digital assets and talent relationships that extend past the festival weekend.
BH26 · 10 / 11
AMERICAN AUDIENCE  ★  AMERICAN TALENT  ★  CANADIAN RATE CARD
Join us above
the border.
Built for U.S. brands. Ready in 2026 — August 7–9, Burl's Creek, Ontario.
Talent locks July 13.
★ PARTNERSHIPS
Nicole Davis
nicole@vault-mgmt.com
★ PARTNERSHIPS
Angelina Bujouves
angelinab@republiclive.com
BH26 · 11 / 11